Defining a potential audience is an important first step in determining your progress toward parity. Define audiences realistically in terms of who might benefit from your program. There are links to data sources below that you can use to develop potential audience numbers. In the end, your knowledge of your county and your professional judgment are crucial to developing meaningful potential audience numbers.

• U.S. Census Data

• Agricultural Census Data

• New Mexico Socio-Economic Data

• Bureau of Labor Statistics